What is actually Trends & Identity? Gooood Question!
This unique Bachelor's program is available in only two locations worldwide: Zurich, Switzerland, and Los Angeles, United States. So don’t worry if you don’t know what we study in Trends & Identity.
In this Design BA, Trends are being analyzed, identities are interrogated, and lifestyles as well as digital and material culture are reflected.
Design history and cultural and sociological theories is as much a part of the program as the application of ethnographic methods.
We deal with methods of trend and future research. We classify current developments, identify trends, analyze aesthetics and design our findings.
It’s a Generalist Education that combines broad design competencies with and in-depth understanding of Trends & Identites.
We bring creative concepts to life through innovative products, services, and events.
For further insights into Trends & Identity, click here